THE BEGINNING SMALL BREED, 10KG
THE BEGINNING SMALL BREED, 10KG
THE BEGINNING SMALL BREED, 10KG
THE BEGINNING SMALL BREED, 10KG

THE BEGINNING SMALL BREED, 10KG

ESSENTIAL THE BEGINNING (SMALL BREED) is specifically formulated for puppies and juniors with an expected ADULT weight below 15kg. Our ingredients are of the highest quality; a quality you’ll learn to expect from ESSENTIALS. The meal follows our BOF principle and is even grain-free.

TIP
We recommend serving THE BEGINNING up to the age of 10-12 months and you should then switch to one of our adult meals from our range.

Select Kibble:SMALL
SMALL LARGE
Select Size:10KG
10KG 2,5KG

Partner discount

Meals

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This discount can be mixed between all meals

Buy 1 Meal - get 25% OFF

699,00 kr 524,25 kr

Buy 15 Meals - get 35% OFF

699,00 kr 454,35 kr

Buy 30 Meals - get 40% OFF

699,00 kr 419,40 kr

Buy 45 Meals - get 45% OFF

699,00 kr 384,45 kr
Free shipping over £100
2-3 days delivery
100% SATISFACTION GUARANTEE*

Why Grain-Free?

A grain-free diet helps sensitive digestion

Although most dogs can digest grains without any problems, there are still some that struggle and are prone to digestive problems such as constipation. All our products are of highest quality and specially formulated using the right balance of key nutrients – just without the grains.


We say no to grain allergies

Pets can suffer from food allergies. Although it’s relatively rare for dogs to become intolerant or allergic to grains, when this does happen it can be a difficult time for both pets and owners – that’s why we eliminate the chances all together.

Behavioral Optimizing Foods (BOF)

What is Behavioral Optimizing Foods (BOF)?

A significant part of the idea behind the ESSENTIALS meals, is to keep your dog's blood sugar stable. In the same way that it applies to people, it applies to dogs (even more so) that when the blood sugar is running low or high, significant fluctuations both mentally and physically takes place.

All of our meals are composed in order to avoid these fluctuations; creating a new standard of foods -for your dog. The principle we have developed is BOF (Behavioural Optimizing Foods) and has been extremely well received.


BOF – A sensation within pet foods 

Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages, of keeping the blood sugar levels stable throughout the day.  At ESSENTIAL FOODS we have achieved just that with our life-changing and award winning foods. BOF ensures the stability of your dog’s sugar levels.

Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking.  Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.



Illustration shows blood sugar development with BOF based meals vs. other brands' premium pet food. Download or read the scientific article 'White Paper on the BOF Principle' by Dr. Med. Vet. Timurhan Tastutar here.

Not Happy? Not a problem

Very simple - It's a total satisfaction guarantee

Should there be anything that you're not happy with, simply get in touch and we'll arrange for a FULL refund.

Our guarantee covers all meal products bought online with us, up to 3 months from date of purchases. Just our very own confident way of saying: Give ESSENTIALS a go, you won't regret it!
THE RECIPE

Fresh Chicken and Duck (34%), Dried Chicken and Duck (30%), Sweet Potato, Chicken Fat (9%), Peas, Fresh Salmon and Trout (7%), Whole Egg (7%), Linseed, Potato, Chicken Gravy (3%), Lucerne Sprout, Vitamins, Minerals, MOS (Mannan Oligosaccharides), FOS (Fructo-Oligosaccharides), Glucosamine, Chondroitin, Cranberry, Acai, Bilberry, Mulberry, Apple, Tomato, Orange, Pear, Carrot, Spinach, Cauliflower, Seaweed, Marigold, Ginseng,
Green Tea, Ginger. Total 90% Meat Ingredients.

NUTRIONAL VALUES
  • Made with fresh and dried chicken, duck, salmon, trout, egg 90.0 %
  • Of which fresh 42.0 %
  • Protein 35.0 %
  • Fat 21.0 %
  • Of which Omega-3 1.7 %
  • Of which Omega-6 3.6 %
  • Minerals/Crude ash 8.0 %
  • Fiber 3.5 %
  • Water 8.5 %
  • Calcium 1.6 %
  • Phosphorus 1.3 %
  • Glucosamine 0.09 %
  • Chondroitin 0.07 %
  • Kcal/kg 3920
ADDITIVES PER KG

Vitamins: Vitamin A 15,000 IU, Vitamin D3 2000 IU, Vitamin E 240 IU. Provitamins: Taurine 1,500 mg. Trace Elements: Zinc (Zinc Chelate of Amino Acids Hydrate) 50 mg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 50 mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 35 mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 15 mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg, Selenium (Sodium Selenite) 0.3 mg. We naturally preserve with rosemary extract. Regulation (EC) No 2017/2279.

ADDITIONAL INFORMATION

Cooking temperature

90 degrees (°C).

Best before

Date, time and unique production number can be found at the top of the bag.

Storage & packaging

The food should be stored in the bag, in a cool, dry place (5-18 °C). Away from direct sunlight, and with the zip carefully closed. This will ensure the last meal tastes as good as the first. Th 10kg packaging is 100% recyclable plastic and should be disposed of with other soft plastics.

Bags & croquette size

The BEGINNING is available in 2.5 kg and 10kg bags. The croquette size is tailored to smaller breeds and is the same in both bags.

Who’s it for?

ESSENTIAL the BEGINNING is our special food for puppies & juniors, who as adults will weigh up to a maximum of 15 kg. As you can and should always expect from us, only top-quality ingredients are used. The BEGINNING is GRAIN-FREE and follows our BOF principle. Important! Puppies that will weigh
more than 15 kg as adults must begin on the BEGINNING LARGE BREED from 8 weeks of age.

For breeders: For all puppies from about 3 weeks of age. Soak the meals in boiled, slightly cooled water to make porridge, and introduce gradually. Serve the BEGINNING to the bitch until the pups are 6-8 weeks. Can also be served before giving birth for extra energy/strength.

BOF - A sensation within pet foods

Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages of keeping the blood sugar levels stable throughout the day. Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking. Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.

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THE BEGINNING SMALL BREED, 10KG

The ESSENTIALS-pack

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UDVALGTE INGREDIENSER

Duck

Duck

All of our duck is responsibly sourced, and all ducks are free-run. Duck meat is a rich source of vitamins and minerals, along with healthy essential fats, like omega-3 and omega-6 fatty acids.

Chicken

Chicken

Five Freedoms Chicken. Farm reared responsibly in the UK. All chickens are cage-free (free-run). Chicken is a lean protein source rich in essential amino acids. It is also a good source of vitamins & minerals, including B vitamins and iron.

Salmon

Salmon

Responsibly Scottish Atlantic farmed salmon. 
A unique source of Omega-3 (DHA & EPA). Naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties. All three sources of Omega-3 are included in ESSENTIALS: ALA, DHA & EPA

Trout

Trout

Primarily sourced from witin in the UK, trout is natural source of omega 3 essential fatty acids.

Egg

Egg

An important source of protein, essential amino acids and the nutrients, lutein and choline (B-vitamin). Freshly prepared eggs from cage free chickens.

PreBiotics

PreBiotics

Mannan-oligosaccharides (MOS), fructooligosaccharides (FOS) and alfalfa are wholesome ingredients which can have a beneficial effect on the bacterial flora of the gastrointestinal tract. We believe that a healthy gut is just as important for dogs (cats - the jaguar) as it is for humans!

Why we love The Beginning Small Breed

For puppies & juniors

A bag of small, delicate kibbles. Perfect for puppies and juniors that will weigh up to 15 kg as adult dogs.

BOF Approved!

The BEGINNING is grain-free and helps keep the blood sugar stable. This is particularly beneficial during the vital learning period.

Breeders favourite

We love the meal ourselves because it’s a firm favourite among breeders, and their enthusiasm for it says it all!

Hvor meget skal din hund have at spise?

Hvor meget vejer din hund som voksen?
    KG

    THE BEGINNING

    Delikate måltider til hvalpe & junior

    Enestående, kornfri & nærende måltider til den bedste start på livet. Måltiderne er udviklet til at støtte den specifikke, følsomme vækstfase, som både store og små hunde går igennem.

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